The Science Of Choice
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- Category: News of Note
- Published: Wednesday, 02 December 2020 00:55
- Written by Super User
- Hits: 403
Chocolate or Vanilla? Tea or Coffee? What starts out as a random choice, over time becomes a personal preference. People assume they choose things that they like. Research suggests that’s backwards. We like things because we choose them. And, we dislike things that we don’t choose.